The Birkman Method questionnaire and resulting Birkman reports have been in use for over 65 years, during which time the Report has evolved from a description of the respondent dictated by Dr. Roger W. Birkman to a sophisticated, multiple-format outline of people’s relationships with one another and the work that they do.

The questionnaire has been completed by millions of people from thousands of companies, with over 50-million reports generated. In-depth analysis produces over 40 different report formats which fall into two broad categories, Relational and Occupational applications.

Relational profiling shows how respondents are likely to relate to other people and to the demands of work. Profile information is used to help teams work more effectively with one another, to give managers a quick overview of the motivational needs of the people who work for them, and to provide a common and neutral language for enabling people to discuss individual differences. The Relational profiles are also used as a basis for conflict resolution, for coaching, and for understanding and guiding organizational development work.

Occupational profiling shows to what extent respondents answer the questionnaire like satisfactorily employed people in more than 18 job families with over 100 job titles. Profiles also indicate the extent to which respondents are likely to be able to handle stress and relate to the demands of management positions. They are used by clients for assistance in recruitment, selection, promotion, career guidance, outplacement, and anywhere that help is needed in aligning people and jobs.

The Wineinger Company uses The Birkman Method to help:

  • • improve communication
  • • increase management effectiveness
  • • build cohesive teams and reduce conflict
  • • improve sales
  • • improve profits through better hiring decisions
  • • discover hidden potential of current employees for greater productivity
  • • reduce turnover
  • • develop accurate job descriptions
  • • facilitate successful outplacement



Having a common language to talk about the differences in people is key to finding success in today’s workplace. These are based in differences in how we think—a combination of how our brains are hard-wired by nature and shaped by the experiences we have had.

How we perceive the environment around us will impact how we act. How we choose to act in various situations will create a pattern of behavior that is seen and interpreted by others to create a perception of us. Birkman uses four colors to designate those differences, each with a one-word descriptor that simplifies communication about the color types.

Ready to learn more about the Birkman and how it can help you or your team?