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Components: Advantage

What does Birkman mean by Advantage?

The Need for Advantage – Approach to Incentives

How you prefer to be incentivized.

We vs. Me
ADVANTAGE measures our drive for personal advancement, cautiousness about giving trust, and

individual approaches to winning competitions and incentives.

  • High scores reflect competitive, opportunity minded and money conscious behavior, a preference for relationships with personalized incentives and a tendency to become overly pessimistic and distrusting when stressed by perceptions that others may gain advantage or win rewards desired by the individual.
  • Low scores reflect team minded, idealistic behavior, and a preference for relationships where trust is high. There is a tendency to appear naïve and excessively self sacrificing when stressed by the perception of others not being trustworthy, or the perception that self interest (particularly monetary) will control a relationship or interaction.

Components – Four Possible Patterns

In reviewing any of the Birkman Components, there are four possible patterns that might be generated. We have listed the combinations here for Advantage with the approximate percentage of the population that will show each pattern, as well as some narrative descriptions for how to understand these patterns.

Advantage
Issues impacted by the Advantage Component:

  • Risk-taking vs. security in the workplace
  • Materialistic winning vs. intangible values
  • Comfort with bargaining vs. negotiating