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Why are assessments important in business and career development?

Let’s say your company is a ship. In order to navigate the unruly seas and have a successful journey, you must first make sure that you have the right crew in the right place. You wouldn’t put someone without a sense of direction in the navigator’s seat, and you wouldn’t make someone who has poor leadership skills your co-captain. You also won’t make it very far if your crew can’t work together. Just as a ship’s crew must each take ownership of their position and responsibilities and work together, so a company must function in order to be successful.

By using assessments to identify key components of each team member’s personality, we are able to determine how and where they can achieve maximum functionality and success.

What is The Birkman®?

The Birkman Method® is a scientifically developed, multi-dimensional assessment designed to help you achieve more at work and at home. It integrates behavioral, motivational and occupational data together to predict behavior and work satisfaction across situations. The Birkman Method is the personality assessment for improving people skills and aligning roles and relationships for maximum productivity and success.

Other Assessment Tools

The Hogan Personality Inventory®

There are two keys to success in business: money and people. Hogan uses the powerful science of personality assessment to help you hire the right people, develop talented employees, build great leaders, and impact the bottom line.

Drs. Joyce and Robert Hogan were the first to prove that personality predicts workplace performance by helping businesses dramatically reduce turnover and increase productivity by hiring the right people, developing key talent, and evaluating leadership potential. Twenty-five years later, our assessments are used at some of the most powerful companies in the world.

The Watson-Glaser Critical Thinking Appraisal™

Assessments take the guesswork out of hiring & development decisions. Especially critical thinking assessments. That’s because studies show that critical thinking is the foundation for virtually every workplace skill and ability. Hundreds of HR departments integrate Pearson’s talent assessments into their selection, development, retention and succession-planning programs—and have the successful leaders to show for it.

Watson-Glaser is the gold standard because it precisely measures critical thinking ability—one of the strongest predictors of job success. Nothing is more important than how employees question, analyze and make decisions under pressure.


DiSC is a personal assessment tool used to improve work productivity, teamwork and communication. DiSC is non-judgmental and helps people discuss their behavioral differences. If you participate in a DiSC program, you’ll be asked to complete a series of questions that produce a detailed report about your personality and behavior.

DiSC stands for Dominance, Influence, Steadiness, and Conscientiousness.

The DiSC model provides a common language that people can use to better understand themselves and to adapt their behaviors with others. This can be within a work team, a sales relationship, a leadership position, or other relationships

Interested in Assessments for You or Your Team?

Whether for hiring, team building, or personal development, our assessment tools are an extremely valuable tool for growth. Contact us to learn more!