About us

CYNDI WINEINGER

Introduction: Cyndi is not your “typical” speaker and consultant. She loves embarking on journeys of transformation, both for herself and those she inspires. Her passion lies in helping leaders and companies unlock their potential through healthy leadership and high-performance teams. When she isn’t coaching, she enjoys her favorite hobby of traveling far and wide to satisfy her sense of adventure!

Career Philosophy: Cyndi believes your career is an integral part of the beautiful tapestry of your life. It should be an exciting and empowering chapter that resonates with your passions and aspirations. She understands loving one’s career and excelling in leadership roles requires dedication and hard work – and she’s here to guide you on this journey.

Expertise: Having surpassed the mythical “10,000-hour” mark in maximizing the talents of leaders and teams, Cyndi’s mission is clear: to deliver tangible results. Known for her charming and heart-centered straight-talk, she consults with CEOs and executives of lean, growing organizations who crave swift progress. She has led hundreds of leaders through coaching sessions and guided thousands through her self-created Leadership Development Training. Additionally, she’s been instrumental in more than 6,000 hiring decisions and career moves.

Educational Background: Cyndi holds a degree in Marketing and Sales from The Culverhouse College of Business at The University of Alabama (Roll Tide!). Her career journey includes leading numerous Procter & Gamble initiatives during her decade-long tenure there. Her focus was on sales management, hiring, training, new venture startups, technology development, and strategic planning.

Non-Profit Leadership: Her dedication to elevating others led Cyndi to play a pivotal role in building a non-profit organization from a startup with just three employees to a thriving $15+ million enterprise with more than 100 employees and 2,400 volunteers.

Consulting Experience: With 18+ years of consulting experience, Cyndi specializes in helping individuals and organizations stretch toward their vision and goals. She is committed to fostering success within healthy, nurturing cultures for sustainable long-term impacts.

Innovator and Lifelong Learner: Cyndi is constantly exploring new ideas to innovate and help others live life with excitement and resilience. She attributes her success to the unwavering support of her furry and loyal companion, Camper, her English Retriever.

Cyndi’s passion, expertise, and dynamic presence make her a sought-after speaker and consultant who can guide you toward unlocking your full potential and achieving lasting success in your career and life journey.

Certifications:

  • Advanced Senior Certified Birkman Consultant Certification (held by less than 5% of Birkman-certified consultants)
  • Professional Master Coaching Certification (held by only 2% of coaches)
  • Certified Professional Neuro-Linguistic Practitioner
  • Lifetime Associate of the Career Thought Leaders Consortium
  • Member of the Professional Association for Résumé Writers and Career Coaches

THE TEAM

To provide the best possible coaching and resources to our clients, we have several Affiliate Team Members who have great strengths in their respective environments and areas of expertise. Our Founder has personally worked alongside each member for a number of years and recognizes the high level of excellence each brings through unique areas of expertise.

 

Darcy Bien

Darcy Bien

Director, Partners in Change LLC

Strategist Darcy Bien partners with CEOs, executives and leadership teams to plan their organizations’ futures. With nearly 20 years of experience helping hundreds of companies, her team-based approach and time-tested processes helped build her national reputation for delivering “actionable strategy.” The daughter of a brilliant entrepreneur who struggled with execution may explain Darcy’s bulldog tenacity among clients for doing whatever it takes to achieve successful strategic implementation.

Darcy is a Partner at Stretch Strategic Leaders, LLC, a Cincinnati-based strategic consulting firm and has also partnered with the Dayton-based consulting firm, Aileron, since 2010 to support their strategic planning initiatives. Prior to that, she was the National Partnership Director of the National Speaking of Women’s Health Foundation, where she developed new partner sales processes and created long-term partner strategies. With her expertise in strategic planning, continuous process improvement, and Total Quality Management, Darcy co-led the Strategic Eight Planning Process with the Greater Cincinnati Chamber of Commerce for five years.

Darcy holds a BS in Mechanical Engineering from Georgia Institute of Technology and an MBA from Harvard Business School. Her career started at Procter & Gamble, where she spent five years cultivating operational, team development, and risk management. During graduate school, she developed a marketing strategy for Converse, Inc., Action Sports Division, utilizing consumer behavior technology and ZMET, and created several business plans. As a business solutions consultant, she completed a process improvement sales initiative for Bayer Plastics and a supply chain management project for Johnson Wax Professional.

Recognized as one of Cincinnati’s Forty under 40 and selected as an examiner for the Ohio Award for Excellence, Darcy enjoys volunteering in her spare time – having served as the HBS alumni Club President, PTA President, and Junior Achievement Instructor. When she’s not volunteering at her children’s schools or running her three kids to an after-school activity, she’s running the trails with her dogs (who are not bulldogs).

Nancy McCarthy

Nancy McCarthy

Business Coordinator

This whole operation would fall about without Nancy! She masterfully coordinates schedules, answers questions, and manages all the administrative details.

Nancy is a Cincinnati native who enjoys getting to know clients as they work through their process with The Wineinger Company. Her favorite part of the job is seeing how a company thrives when they implement the strategies that The Wineinger Company or Stretch Strategic Leaders gives them!

Nancy shares: Going through the 2-day Personal Strategic training was truly life changing for me! Self-awareness is so important to be able to be your best self! To watch people from other companies go through the training brought me so much joy as well! I loved seeing everyone come around and really get it! I felt like everyone left with a clear set of goals and self-awareness!

I love being a part of making businesses thrive both internally and in the marketplace!

Mandie Medcalf

Mandie Medcalf

Brand Development & Design

Mandie Medcalf focuses on the visual aspect of company structure and professionalism. Having years of experience in graphic design & web design, branding, and UX/UI; Mandie is passionate about the art of visual communication. Her work is to communicate impact, success and professionalism through image and brand consistency.

With an extensive background in both marketing and administration, Mandie has a unique understanding of both the administrative and the creative side of business and specializes in interpreting those needs into an executable plan which ends in viable results.

Mandie works with the Wineinger Company to add the visual completion to the structuring and organizational processes as well as developing Cyndi’s training materials.

ARE YOU READY TO ACTIVATE YOUR MAXIMUM POTENTIAL?