Cyndi Wineinger has been involved in the hiring, training, development and promotion of people for over 30 years.  She works primarily with autonomous CEOs and top managers and leaders of lean, growing organizations who are impatient for results – to identify their best opportunities for growth and profits, to find strategies to achieve their goals, to get and keep superior people, to help manage for results, to solve problems, and to develop the executive skills necessary to manage the growth that most always comes when those essential tasks are done well.  She has worked in coaching, sales, sales and business training, executive hiring and coaching, career and succession planning, conflict resolution, new venture start up, marketing, fundraising, and most other general management tasks in a wide range of companies and sizes.

Cyndi is a graduate of The University of Alabama holding a Bachelor of Science degree in Marketing and Sales.  She spent 10 years with Procter and Gamble in sales, sales management, sales hiring, sales training, new venture startup, technology development and strategic planning.  She spent the next 8 years of her career building a non profit organization from start-up phase with 3 employees to an annual combined operating and facility budget of $14+ million, a staff of 120 full/part time and a volunteer force of up to 2400.  Having developed and executed a fundraising strategy to generate $25 million in a capital campaign, she has managed a design/ build and financing project for a $20+ million building project.   Cyndi has made over 5000 hiring decisions in her career and is consulted by those seeking to hire candidates and those seeking positions for career changes.

Cyndi is an Advanced Senior Certified Birkman Consultant, a distinction held by less than 5% of consultants certified with Birkman.  She holds a Professional Master Coaching Certification a distinction held by 2% of coaches. Other certifications include: Life Coach, Life Plan Facilitator, and Alcohol Addiction Recovery Coach through LPCCI and IACET who are International Coach Federation certified. Cyndi is a Professional Neuro-Linguistic Practioner and Certified Highlands Ability Inventory Consultant.

She is a life-time Associate of the Career Thought Leader Consortium and a member of the Professional Association for Resume Writers and Career Coaches.

She has an extensive background in executive coaching, hiring, team development, corporate and family systems, conflict resolution, management for peak performance and leadership training.  She has spoken to groups up to 5000 in size on various topics and training concepts. Please visit www.thewineingercompany.com for a listing of clients and testimonials.

“Working with Cyndi, you immediately see that she listens, cares, and quickly grasps the opportunity at hand.  Expect her to be candid and straight-shooting with creative solutions to build you, your team and your business.


To provide the best possible coaching and resources to our clients, we have several Affiliate Team Members who have great strengths in their respective environments and areas of expertise. Our Founder has personally worked alongside each member for a number of years and recognizes the high level of excellence each brings through unique areas of expertise.


Darcy Bien

Darcy Bien

Director, Partners in Change LLC

Strategist Darcy Bien partners with CEOs, executives and leadership teams to plan their organizations’ futures. With nearly 20 years of experience helping hundreds of companies, her team-based approach and time-tested processes helped build her national reputation for delivering “actionable strategy.” The daughter of a brilliant entrepreneur who struggled with execution may explain Darcy’s bulldog tenacity among clients for doing whatever it takes to achieve successful strategic implementation.

Darcy is the Director at Partners in Change, LLC, a Cincinnati-based strategic consulting firm and has also partnered with the Dayton-based consulting firm, Aileron, since 2010 to support their strategic planning initiatives. Prior to that, she was the National Partnership Director of the National Speaking of Women’s Health Foundation, where she developed new partner sales processes and created long-term partner strategies. With her expertise in strategic planning, continuous process improvement, and Total Quality Management, Darcy co-led the Strategic Eight Planning Process with the Greater Cincinnati Chamber of Commerce for five years.    

Darcy holds a BS in Mechanical Engineering from Georgia Institute of Technology and an MBA from Harvard Business School. Her career started at Procter & Gamble, where she spent five years cultivating operational, team development, and risk management. During graduate school, she developed a marketing strategy for Converse, Inc., Action Sports Division, utilizing consumer behavior technology and ZMET, and created several business plans. As a business solutions consultant, she completed a process improvement sales initiative for Bayer Plastics and a supply chain management project for Johnson Wax Professional. 

Recognized as one of Cincinnati’s Forty under 40 and selected as an examiner for the Ohio Award for Excellence, Darcy enjoys volunteering in her spare time – having served as the HBS alumni Club President, PTA President, and Junior Achievement Instructor. When she’s not volunteering at her children’s schools or running her three kids to an after-school activity, she’s running the trails with her dogs (who are not bulldogs).

Rieley Scott

Rieley Scott

Business Development

Rieley has led the development and execution of successful solutions at Fortune 500 corporations and a niche direct sales business, which achieved double-digit growth annually. During her 23 years in business, Rieley has managed marketing programs for national accounts, enterprise-wide communications initiatives for APAC/EMEA/Americas, large creative teams, acquisition operations and communications, software implementations, and an event with 30 satellite locations and 10 corporate sponsored locations with over 5,000 attendees. Her talent is for tackling unique challenges and making things happen. She is most passionate about people and their engagement within their lives and the work they do. She holds a B.S. in Journalism and Business Communications from the University of Kansas. 

Her strategies have earned her a business patent for coupon code systems and numerous awards, including: 

  • Gold Key Award/BMA for B2B promotions 
  • Gold Key Award/BMA for production
  • Gold Integrated Media Association Award
  • Two NY Festivals awards for direct mail campaigns
  • Silver Pick from the Public Relations Society of America
Mandie Medcalf

Mandie Medcalf

Brand Development

Mandie Medcalf focuses on the visual aspect of company structure and professionalism. Having years of experience in non-profit administration, graphic design, and web design, Mandie is passionate about the art of visual communication. Her work is to communicate impact, success and professionalism through image and brand consistency.

With an extensive background in both marketing and administration, Mandie has a unique understanding of both the administrative and the creative side of business and specializes in interpreting those needs into an executable plan which ends in viable results.

Mandie works with the Wineinger Company to add the visual completion to the structuring and organizational processes.

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